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Mumbai, August 10, 2026: Homes today are no longer justfunctional spaces—they are an extension of personal style, evolvingtastes and individual stories. As Indian consumers increasingly seekthoughtfully designed spaces that reflect who they are, Pepperfry, India’s leading omnichannel furniture and home décor destination, today announced actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors.
The partnership marks the launch of Pepperfry’s new brand philosophy, “Fashion for Your Home,” celebrating the idea thatevery home deserves its own unique style. For over a decade,Pepperfry has been helping customers discover not just furniture but complete home solutions through its carefully curated assortment of over 100,000+ products across 50+ categories, featuring leadingbrands such as Orange Tree, Kapoor Lampshades, Chumbak,Jaipur Rugs, SleepyCat, Duroflex, Nilkamal, Interio by Godrej etc,alongside thousands of regional and emerging design-led brands. With more than 60% of customer purchases coming from home décor and home goods, Pepperfry’s strength lies in bringing together an unmatched assortment, thoughtfully curated collections, design inspiration, and expert buying assistance—making it easier for customers to create homes that are as expressive as the people who live in them.
Known for their effortless style, authenticity and strong connectionwith today’s consumers, Kiara and Sidharth embody the aspirationsof a new generation of homeowners who seek spaces that arestylish, functional and uniquely their own.
Kiara Advani and Sidharth Malhotra said:
A home tells your story. It’s where memories are made, personalitiescome alive, and every little detail reflects who you are. We love how Pepperfry’s vision of ‘Fashion for Your Home’ brings this idea to life. Their incredible range across furniture, home decor and homeaccessories celebrates individuality and encourages people tocreate spaces that feel authentic to them. Whether you’re starting fresh or thoughtfully evolving your home over time, we hope this inspires everyone to create a space they truly love calling their own. With over a decade of helping millions of customers furnish theirhomes, Pepperfry is shaping the next chapter of home retail in India.By bringing together furniture, décor, lighting, furnishings andthoughtfully curated collections with expert design guidance and seamless omnichannel experiences, Pepperfry is making it easier than ever for customers to discover, style and personalize every corner of their homes. Through “Fashion for Your Home,” the brand reinforces its vision of becoming India’s preferred destination for beautiful homes, where great design meets everyday living.
Ashish Shah, Founder & CEO, Pepperfry, said:
“For years, Pepperfry has played a meaningful role in helping Indianconsumers build homes they love. With ‘Fashion for Your Home’, weare taking that journey a step further – recognising that homes todayare an expression of personal style, aspirations, and individuality. Pepperfry has always been an aspirational home and lifestyle brand, inspiring customers to create spaces that truly reflect who they are.
Today, through partnerships with more than 100 leading D2C and home brands and an expanding omnichannel footprint, we are building a comprehensive home ecosystem where customers can discover everything, they need to bring their vision of home to life. Kiara and Sidharth embody this spirit of modern style and self-expression, making them the ideal partners as we continue to redefine home and living in India.”
